Evaluation Question 5- How did i attract/address my audience?

As you can see from the comparison between my front cover and NME's is that the positioning and pose of the models is very similar and the positioning of the main sell line is similar both being just below the models faces. There is also a quote from the interview underneath the main sell line on both magazines, both being in an itallic like font. Both front covers follow the basic tructure with there being a skyline at the to of the page, sell lines at the sides and a barcode in the bottom left corner. The costume the models are wearing are also similar both being dark, leathery type outfits.

Final front cover (left)

What the audience wanted:

A colour suited to the genre of the magazine

-Sell lines which make you want to read the full article

-A good, catchy title which has meaning behind it

-A contents which is easy to understand and has a simple layout

-Needs to appeal to both boys and girls

-Models need to be appropriatley dressed to show the indie genre

-A quote on the double page spread would be good

-Make the double page spread consistent to the rest of the magazine

I made some stylistic changes to the design of my magazine inlight of my initial primary research in order for my product to appeal to its intended audience.

In my rough cut design of my magazine the colour scheme was mainly blue with some red which after thinking about, wasn't really suited to the "indie" genre of my magazine. To fix this issue i changed the colour scheme to yellow and black, these being bright, vibrant colours which suit the indie genre much more because blue and red are colours that would suit a magazine for a younger age group.

Rough cut: front cover

Also some advice which i listened to from my primary audience research was to make my sell lines more short and to the point to make the reader want to read that article, i also spaced mysell lines out more because in the rough cut they were to congested.
Because the people who conducted my primary audience research were making comments about a Q magazine, they thought the title was to short and had no meaning behind it, so i thought i'd make my title relevant to the genre of music and longer than a single word.
Through my primary audience research i also found out that peopel like a good, simple contents that they can understand, not a fancy one with wiords all over the place. Knowing this i set my contents out in a very simple order, with the articles and page numbers down the left and a couple of pictures.

Another thing i found out through my audience research is that the magazine needs to appeal to both boys and girls, this is partly why i chose the colour yellow, because it is quite feminine and will appeal to girls aswell as boys. It is important for my magazine to appeal to girls and boys because if it was real, more people would buy it meaning more profit.

Mypeers also said during my audience research that they think the models should be dressed fitiinglyto the indie genre menaing leather jackets, maybe longish hair for the boys and i got the idea for the guitar on the double page spread from this, because a lot of my magazine audience will play the guitar or be interested in it.
Another suggestion i have taken in to account whilst making my double page spread was to include a quote in large writing above the article on my double page spread, i followed this advice and in my opinion it makes the page look  alot better and when the audience is flicking throught the pages they might see an interesting quote and think "this artist looks interesting, i want to read on".

I also feel its imoprtant after my research that making the whole magazine consistent for example colours, theme, style is very important because my magazine has to give the same cool, vibe throughout so i stuck to the yellow and black on all the pages.

I conducted some final audience feedback with my target audience and this is what they had to say:

1. What draws your attention to the product?

On the front cover the colour of yellow attracts me first because it really stands out as it is a very vibrant colour. On the double page spread the thing that i see notice straight away is the modles pose, because it is unusual and he is pointing to his tshirt it make me want to see what word he is pointing at.

2.What genre is it and how do you know?

The genre of this magazine seems to me like alternative music becaus ehte title is very indoe and the guitar on the double page spread cements this further.

3. What do you consider the strengths of this product?

The strengths are teh colour scheme of black nad yellow becaus eit reallly fits the mood of the magazine.

4.What social groups does it represent and how?

It represents indie people i think mainly becaus eof the clothing they wear.

5. Would you purchase the product and why?

Yes because the colour, fonts and images are very interseting and attractive and they make me want to read the rest of the magazine, also the sell lines grab your attention and get me excited about the article it s about.

How would you improve the product?

I would make sure the double page spread is black and yellow like the title and contents pages to make the magazine look more consistent and so it has a theme and i would also ,aybe of included more sell lines on thye front page and more articles with page numbers on the contents page.