Welcome

Welcome to my AS foundation portfolio blog. Here you will find research and planning, construction evidence and evaluation for my coursework project.

Monday, 16 April 2012

Evaluation Question 7

Evaluation Question 6

What have you learnt about technologies from the process of constructing this product?

Software

Photoshop













I have learnt from photoshop that it was very useful to use when constructing my front page and contents page, the task was made a lot easier because of the range of tools available. I particularlly found the use of a different layer for every picture, shape or text because this meant i could move individual parts of the magazine around until it looked neat and in order. Photoshop benefited the production of the magazine as i have used it regularly in the past giving me knowledge to what each tool can do, this meant i could use my abilities to make it look more professional overall as if it were a real magazine on sale in shops.













I learnt from using In Design that it is a very good programme to use when constructing the double page spread particularlly because of the tool which allows you to shape the article around the picture i had in the mddle of my page, i found this very useful as it saved creating different text boxes around the image and i could alter the article at any time and wouldnt have to worry about the image in the middle. The benefits of using In Design on my double age spread is thatit again made it look like a profesional magazine and also meant it matched with the front cover and contents page.

Blogger














I found blogger very useful because it allowed me to display all my work regarding the magazine in order which i couod go back to for example i could look at my audience research post and read over what the audience wants in my magazine then go back and include it. Also in my blog is my flat plan ideas which i could go back to to remember the layout to my magazine. Blogger benefited the production of my magazine because it meant i was more organised and knew what i was doing.



Hardware

iMac Computer



 










I found using a mac computer very useful because it provided me with all the software and interbet access i needed to maje my magazine to the best of my ability. I particularlly found useful the large screen compared to a normal comuter because it meant i could have more than one programme open at once and drag things across yet still have a clear screen to work on.

Proffesional camera


 Using a proffesional camera was important in the production of my magazine beacause it made it look more proffesional wheras if i used a normal digital canera the quality would not be as good and you would be able to tell that the magazine was not real and proffesional.




Evaluation Question 5- How did i attract/address my audience?

As you can see from the comparison between my front cover and NME's is that the positioning and pose of the models is very similar and the positioning of the main sell line is similar both being just below the models faces. There is also a quote from the interview underneath the main sell line on both magazines, both being in an itallic like font. Both front covers follow the basic tructure with there being a skyline at the to of the page, sell lines at the sides and a barcode in the bottom left corner. The costume the models are wearing are also similar both being dark, leathery type outfits.
Final front cover (left)















What the audience wanted:
A colour suited to the genre of the magazine
-Sell lines which make you want to read the full article
-A good, catchy title which has meaning behind it
-A contents which is easy to understand and has a simple layout
-Needs to appeal to both boys and girls
-Models need to be appropriatley dressed to show the indie genre
-A quote on the double page spread would be good
-Make the double page spread consistent to the rest of the magazine

I made some stylistic changes to the design of my magazine inlight of my initial primary research in order for my product to appeal to its intended audience.
In my rough cut design of my magazine the colour scheme was mainly blue with some red which after thinking about, wasn't really suited to the "indie" genre of my magazine. To fix this issue i changed the colour scheme to yellow and black, these being bright, vibrant colours which suit the indie genre much more because blue and red are colours that would suit a magazine for a younger age group.

Rough cut: front cover













Also some advice which i listened to from my primary audience research was to make my sell lines more short and to the point to make the reader want to read that article, i also spaced mysell lines out more because in the rough cut they were to congested.
Because the people who conducted my primary audience research were making comments about a Q magazine, they thought the title was to short and had no meaning behind it, so i thought i'd make my title relevant to the genre of music and longer than a single word.
Through my primary audience research i also found out that peopel like a good, simple contents that they can understand, not a fancy one with wiords all over the place. Knowing this i set my contents out in a very simple order, with the articles and page numbers down the left and a couple of pictures.
Another thing i found out through my audience research is that the magazine needs to appeal to both boys and girls, this is partly why i chose the colour yellow, because it is quite feminine and will appeal to girls aswell as boys. It is important for my magazine to appeal to girls and boys because if it was real, more people would buy it meaning more profit.
Mypeers also said during my audience research that they think the models should be dressed fitiinglyto the indie genre menaing leather jackets, maybe longish hair for the boys and i got the idea for the guitar on the double page spread from this, because a lot of my magazine audience will play the guitar or be interested in it.
Another suggestion i have taken in to account whilst making my double page spread was to include a quote in large writing above the article on my double page spread, i followed this advice and in my opinion it makes the page look  alot better and when the audience is flicking throught the pages they might see an interesting quote and think "this artist looks interesting, i want to read on".
I also feel its imoprtant after my research that making the whole magazine consistent for example colours, theme, style is very important because my magazine has to give the same cool, vibe throughout so i stuck to the yellow and black on all the pages.

I conducted some final audience feedback with my target audience and this is what they had to say:

1. What draws your attention to the product?
On the front cover the colour of yellow attracts me first because it really stands out as it is a very vibrant colour. On the double page spread the thing that i see notice straight away is the modles pose, because it is unusual and he is pointing to his tshirt it make me want to see what word he is pointing at.

2.What genre is it and how do you know?
The genre of this magazine seems to me like alternative music becaus ehte title is very indoe and the guitar on the double page spread cements this further.

3. What do you consider the strengths of this product?
The strengths are teh colour scheme of black nad yellow becaus eit reallly fits the mood of the magazine.

4.What social groups does it represent and how?
It represents indie people i think mainly becaus eof the clothing they wear.

5. Would you purchase the product and why?
Yes because the colour, fonts and images are very interseting and attractive and they make me want to read the rest of the magazine, also the sell lines grab your attention and get me excited about the article it s about.

How would you improve the product?
I would make sure the double page spread is black and yellow like the title and contents pages to make the magazine look more consistent and so it has a theme and i would also ,aybe of included more sell lines on thye front page and more articles with page numbers on the contents page.









 

Evaluation Question 4

Evaluation Question 3

Evaluation Question 2

How did I represent social groups?

What social groups are represented in my product
In my magazine the social groups which are represented are indie people who like alternative music such as bands like Kasabian, The Vaccines, Two Door Cinema Club, The Black Keys or Kings of Leon. However this social group will also like mainstream music in the charts yet they still appeal to the mainstream and succeed in the charts.


How would you define them
I would define the people who would read my magazine as people who like alternative music and mainstream chart music and go to watch their favourite bands at gigs and festivals. This social group would wear basic clothes like jeans and a hoody or a sweatshirt from shops such as Topman or River Island, for footwear they would wear trainers or plimpsles. Much of the social group will watch popular TV shows on channels such as BBC 1 and ITV. Much of the male audience will also be interested in football and watch it on Sky Sports.


How did i represent them
As you can see from my magazine (below) I have used various methods to represent the social group of indie or alternative. Firstly the clothing my models are wearing all fit the genre of the magazine with the two models on the front cover are wearing dark leather jackets, the models on the contents page are wearing jeans and a hoody/ sweatshirt and their hair is styled appropriatly to the indie genre. I also represent the social group through the fonts and colours I use for example yellow and black is very suited to the genre because it is a dark cool colour which both boys and girls will like. Lastly the image of a guitar in the middle of the article shows what music genre this social group like.





Evaluation Question 1

Question 1- What ways does your media product use, develop or challenge forms and conventions of real media products?

Front cover
My front cover (left) is quite similar to those of actual music magazines NME and Q. The layout of my magazine is very similar to NME’s as I borrowed conventional methods such as the models are the same shot distance away from the camera and there are two models. The main sell line is also positioned in the same place just under the face of the two models. The quote under the main sell line on both my magazine and NME’s are in the same font and the sell lines look similar.














Masthead
The mast head of my magazine has been used in the same way as Q magazines’ as the title is positioned in front of the model hiding some of him/her. In contrast the title of NME Magazine is positioned behind the model and therefore some of it is hidden. My mast head is similar to NME’s as well though as they both have skylines.












Mise en Scene
The mise en scene is important to my magazine because it shows what the genre of my magazine is. For example the brick wall in the background of my contents picture shows that these artists are urban and come from a similar background to the readers. Other images in my magazine were taken In a studio, this was to give it a polished feel for a up close and personal interview.














Music genre and how my magazine suggests it
My magazine suggests its indie genre in many different ways including the models looks and costume because of the blank expressions and leathery dark clothes, the type of font because it is black and yellow and it is chosen carefully to match the genre of the magazine. But most of all it is the actual content that gives way the genre of the magazine as the bands mentioned are all bands that the indie genre would be interested in.

Layout
My magazine follows the conventional methods of existing magazines with a main sell line in the middle of the front page with sell lines either side of it. The contents page also has a basic layout as all the main articles and page numbers are listed down the left hand side with the main picture on the right. This applies to the double page spread as well with a picture covering the whole left side of the page and the article on the right with a small picture in the middle.

Contents page
My contents page follows the basic layout of every contents page because I found from my research that my audience prefer a basic contents page that is very easy to read and understand instead of a fancy over the top one which is overcrowded.

Costume and props
On the front cover of my magazine the two models are wearing leather jackets which helps show off the genre of the magazine which is indie or alternative. Similar to this is the NME and Q magazines as these models are also wearing dark clothing with Cheryl Cole wearing leather. The model on my contents is also wearing suitable clothing matched to my magazine with a white pullover and jeans giving a laid back, casual look.

People
The people modeling for my magazine are suitable because they have the correct look for the magazine for example hairstyle, clothing and make up for the girls. I told my models to purposefully not smile in the pictures to give off a moody vibe.

Title font and style
The font for the title of my magazine is suitable for the genre of my magazine because it looks gritty as if it was part of a wall. The wall also relates to my contents picture with the wall in the background. I used a different font for the exclamation mark from the rest of the title to make it stand out more as it is the unique part in my title.

Written content
I have written the interview so the artist being interviewed speaks slang so that the young readers of the magazine can relate with him., the interview covers the way in which the artist rose to fame, how he is dealing with his new fame, his aspirations and his upcoming album and single. This compares in many ways such as the layout to the article taken from Q magazine